TADA!!!!!!!!!!!!!!!!!!!!!!!!
Something my wife and I have trumpeted forever - there are always folks that will give to football and, depending somewhat on the program strength, men's basketball. Women's basketball and (even worse) other women's sports, not so much.
Seat licenses or whatever you want to call them are a factor. Here in AZ, for seats I like a lot but hardly the best in the stadium (and too difficult to describe), the donation is larger than the cost for the football season ticket. We also pay a $100. "donation" for the right to have 2 seats in the infield at Softball, FWIW. No premiums for WVB or WBB. I'm not complaining, I direct the remainder of my donation here to WBB and WVB and my donation to Rutgers is pretty exclusively earmarked for WBB.
For many years at Rutgers, the Cager's Club fan club was mostly about getting out the fans, while the University raised the funds. Without going into detail, the Cager's Club now has required donation levels from fund raisers for the right to continue to exist.
In the linked table, by the way, I suspect seat licenses may be a factor at Wisconsin, based on a visit there probably over 10 years ago. IIRC, one of the fans told us they paid a fee that covered (and was presumably split) between Ice Hockey, Men's Basketball and Women's Basketball. I'm not sure, but I don't think you had to buy tix in all, but it was your seat for any sport you wanted.