NIL is here to stay and we NEED to do all we can to support the Student-Athletes as it has become a critical part of the competitive process. I hope this is a helpful summary and makes the paths to involvement clearer.
Summary of the existing NIL initiatives at UConn:
1. Bleeding Blue for Good – this is a non-profit donor funded collective that raises funds to compensate athletes who provide services and/or their name, image and likeness to charitable causes (with a focus on community-based charities primarily in Connecticut). Please see https://bleedingblueforgood.org for additional info as well as a link to donate.
Women’s basketball fans - Kalana Greene is a Vice President of the organization and Ashley Battle is Executive Director.
2. D’Amelio Husky Collective – UConn Student-Athletes apply to this very selective program. If chosen, MarkD’Amelio would be a personal mentor to them in helping the athletes create their own personal brand and advising them on brand deals.
3. Corporate NIL Deals – The star athletes work with their agents, UConn and Learfield to gain visibility on local and national level sponsorships. Jason Butikofer has been hired by UConn to lead the Athletic Department in efforts to assist the Student-Athletes.
Contact Info: Jason.butikofer@uconn.edu
4. Opendorse Marketplace – The UConn Athletic Department has engaged Opendorse to provide a platform for Student-Athletes to learn about market opportunities and market themselves while also aiding in compliance. This includes shout outs, autographs, appearances, etc. Please visit The Official UConn Huskies Marketplace for NIL Deals - Opendorse
5. Werth Center Championships Labs – David Noble has launched a program to provide the Student-Athletes with educational opportunities around brand building and entrepreneurship This is a huge competitive advantage for UConn and the program is off to an amazing start.
To simplify, if you are a fan looking to support our Student-Athletes, see option 1. If you are a business, see option 3. Now is the time to get involved and do your part to keep us competitive.
NIL is here to stay and we NEED to do all we can to support the Student-Athletes as it has become a critical part of the competitive process. I hope this is a helpful summary and makes the paths to involvement clearer.
Summary of the existing NIL initiatives at UConn:
1. Bleeding Blue for Good – this is a non-profit donor funded collective that raises funds to compensate athletes who provide services and/or their name, image and likeness to charitable causes (with a focus on community-based charities primarily in Connecticut). Please see https://bleedingblueforgood.org for additional info as well as a link to donate.
2. D’Amelio Husky Collective – UConn Student-Athletes apply to this very selective program. If chosen, MarkD’Amelio would be a personal mentor to them in helping the athletes create their own personal brand and advising them on brand deals.
3. Corporate NIL Deals – The star athletes work with their agents, UConn and Learfield to gain visibility on local and national level sponsorships. Jason Butikofer has been hired by UConn to lead the Athletic Department in efforts to assist the Student-Athletes.
Contact Info: Jason.butikofer@uconn.edu
4. Opendorse Marketplace – The UConn Athletic Department has engaged Opendorse to provide a platform for Student-Athletes to learn about market opportunities and market themselves while also aiding in compliance. This includes shout outs, autographs, appearances, etc. Please visit The Official UConn Huskies Marketplace for NIL Deals - Opendorse
5. Werth Center Championships Labs – David Noble has launched a program to provide the Student-Athletes with educational opportunities around brand building and entrepreneurship This is a huge competitive advantage for UConn and the program is off to an amazing start.
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