Frankly, what details they list suggest to me that the study is flawed. They watched SportsCenter for three weeks? That show is designed to be highlights of the most popular stuff; of course it's skewed towards the major men's sports. In the meantime, it appears to me that coverage of sports like college softball and volleyball are only increasing; I think there's been volleyball on one of the ESPN channels every Friday this season. In the spring, there was softball on two or three nights a week plus coverage of the entire postseason. That didn't happen when I was in high school.