You may not like the logic, but we do live in America, and boycotting someone's business is a right we all have. However, I do believe that boycotting this business for this reason is a bit immature. That being said, keep in mind, this store is in Auburn, sometimes you need to do what is best for your customers. If you can't or refuse, maybe you need to move your business. Also, the kid said he needs to do what is best for him. He also expected some backlash but perhaps not to this extent. Shocking, because we all have heard the stories of this rivalry. He did not take this into account? why not? Best for him is not just going to his top choice school but again he too should have looked at all the variables. We don't live in AL but he does...he needed to consider those consequences. And sure perhaps he is a bit victimized but didn't his decision bring it about it. Look people make choices in a bad places and situations get out of control. This is what happened. And for me, to judge anyone in AL when I don't live there....Well, I am not better than anyone until I have walked a mile in their shoes.