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Sports media: Stadium says it can be for over-the-air TV what ESPN was to cable
>>...But it’s the over-the-air component of its distribution that’s most compelling. Stadium is the only OTA sports network in the country. So for the sports fans among the 30 million cord-cutters in the United States — a number that’s expected to grow to 65 million next year — Stadium is their only option for 24/7 sports news, highlights and original programming.
‘‘We think we have an opportunity in this space to be what ESPN was to cable,’’ Stadium CEO Jason Coyle said.
Cord-cutters aren’t the only viewers Stadium is targeting. It wants to be an oasis for fans in search of an alternative to ESPN. Stadium didn’t want to be the fifth coastal sports network, following ESPN, Fox, NBC and CBS. Coyle said broadcasting from Chicago gives the network ‘‘a different editorial lens.’’<<
>>...But it’s the over-the-air component of its distribution that’s most compelling. Stadium is the only OTA sports network in the country. So for the sports fans among the 30 million cord-cutters in the United States — a number that’s expected to grow to 65 million next year — Stadium is their only option for 24/7 sports news, highlights and original programming.
‘‘We think we have an opportunity in this space to be what ESPN was to cable,’’ Stadium CEO Jason Coyle said.
Cord-cutters aren’t the only viewers Stadium is targeting. It wants to be an oasis for fans in search of an alternative to ESPN. Stadium didn’t want to be the fifth coastal sports network, following ESPN, Fox, NBC and CBS. Coyle said broadcasting from Chicago gives the network ‘‘a different editorial lens.’’<<
