Sports Illustrated Resorts Venture Targets College Towns | The Boneyard

Sports Illustrated Resorts Venture Targets College Towns

Chin Diesel

You were just too high strung
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Either this is total desperation trading a dying brand name for some cash, or it's an ingenious idea whose time has come to fruition.

SI is branding resorts. Starting in Tuscaloosa. I know, I laughed at it as well. Took the time to read about it and then laughed again.

Turns out, according to Travel and Leisure, Hartford is one of the 25 best college towns in America. Maybe they build a resort in East Hartford by PAWSARF.


 
SI owners bought the brand. They have no interest in the media side of it. They want to use the brand to do things like this.

SI is essentially like a 10 guys and a server.
 

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