Sports Illustrated Resorts Venture Targets College Towns

[Chin Diesel]

Either this is total desperation trading a dying brand name for some cash, or it's an ingenious idea whose time has come to fruition.

SI is branding resorts. Starting in Tuscaloosa. I know, I laughed at it as well. Took the time to read about it and then laughed again.

Turns out, according to Travel and Leisure, Hartford is one of the 25 best college towns in America. Maybe they build a resort in East Hartford by PAWSARF.

25 Best College Towns and Cities in the U.S.

From coast to coast, these are the best American college towns and cities.

www.travelandleisure.com

Sports Illustrated Resorts are coming to the US, starting in Tuscaloosa, Alabama

Sports Illustrated and Travel + Leisure have announced plans to build a unique resort in a popular college town in Alabama

www.usatoday.com

 

[JohnFSilver]

SI owners bought the brand. They have no interest in the media side of it. They want to use the brand to do things like this.

SI is essentially like a 10 guys and a server.