Sponsorship patches coming? | The Boneyard
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Sponsorship patches coming?

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I’ve worked in sports sponsorship for almost 30 years. I can tell you with high confidence that patch deals for brands are like stuffing Hefty garbage bags full of cash and hauling them down to the curb for pickup. These deals have little impact across brand measures. But they are an easy revenue stream for rights holders without having to dedicate resources to service these deals.
 
QDOG5 said:
Cuse will have something like Bob’s Auto Body.
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What do you have against Bob? He's a master with Bondo and a rotary sander. Might leave a noodle or two in the paint every now and then, but hey -- nobody's perfect.
 
Back in the days of Tank McNamara there was some hysterical takes on athletes endorsing products they never saw or heard of as a money grab.

In one there were three bowls of cereal daring the endorsing athlete to point to the brand they endorsed.

That is where this is headed.
 
QDOG5 said:
Cuse will have something like Bob’s Auto Body.
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I was thinking Syracuse would have a Yugo logo on their uniform, but the payment would be in reverse-Yugo demand payment from Syracuse.

Syracuse Basketball is a jalopy.
 
karstenkibbe said:
I’ve worked in sports sponsorship for almost 30 years. I can tell you with high confidence that patch deals for brands are like stuffing Hefty garbage bags full of cash and hauling them down to the curb for pickup. These deals have little impact across brand measures. But they are an easy revenue stream for rights holders without having to dedicate resources to service these deals.
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I noticed the sponsors of the patches on the uniforms of the Boston Celtics don't last very long. Over a brief number of seasons they've had GE, VistaPrint and now Amica which started last season (supposedly a multi-year deal). I'm guessing the rights holders tie the patch sponsorship to other branding opportunities that are more effective.
 
I like players getting paid and I like that this gives the AD more money to do so in exchange for essentially no effect on my enjoyment of the game.
 
Drame said:
Who do we want for a sponsor patch? Pez, Duracell, Subway?
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Point72 Asset Management. Come on Stevie, the Mets are a lost cause. Open up the checkbook and join the best show in town!
 
HooperScooper said:
I noticed the sponsors of the patches on the uniforms of the Boston Celtics don't last very long. Over a brief number of seasons they've had GE, VistaPrint and now Amica which started last season (supposedly a multi-year deal). I'm guessing the rights holders tie the patch sponsorship to other branding opportunities that are more effective.
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Yes. There are always other assets/rights tied to the patch deal… courtside and other signage, digital and traditional media ad inventory, tickets/hospitality, promotions, etc.
 
https://www.mybobs.com/
karstenkibbe said:
Yes. There are always other assets/rights tied to the patch deal… courtside and other signage, digital and traditional media ad inventory, tickets/hospitality, promotions, etc.
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Curious, who do you work for? My son who graduated college last year wanted to get into sports sponsorships but finally decided against it after doing a ton of networking. He had some good internships, Celtics after his junior year and Massachusetts Pirates (Arena Football team up here) after his freshman year, and was close with a couple things with the Red Sox but he decided he wants to go to law school instead. Just as well.
 

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