Like I've said elsewhere, faith in Maryland delivering the DC market (which is actually solid from a cable perspective regardless of how poorly they have played football lately) is what has allowed the Big Ten to have a speculative play in the NYC market with Rutgers. Jim Delany isn't dumb. He knows that the BTN is not going to be able to charge the same amount in the NYC market as it can in Columbus or Omaha. They're going to be willing to take less there to get basic carriage compared to DC and other markets because the NYC market itself is so huge. The thing is that I think a lot of people here are likely hoping that NYC is central to the Big Ten's plans, and I just have never seen that to be the case. Sure, it (and every conference) *wants* to own the NYC market, but they find it just as likely that national brand names like Penn State and Michigan do as much for carriage there as UConn would. (For that matter, the ACC sees the same thing with the likes of Notre Dame and Duke.) The Big Ten is banking Rutgers PLUS PSU/Michigan/Ohio State/Maryland/etc. being leveraged to get basic carriage in the NYC as opposed to Rutgers itself, which is something that a lot of people (not necessarily here, but nationwide) are missing in the strategy.
Now, I don't know if it is going to work. The problem is that if it doesn't work, I don't think the powers that be within the Big Ten believe that adding UConn would make it work, either. They legitimately think access to Penn State and Michigan games are as important to the prospects of the BTN in the NYC market as anything else and they'd rather wait 10 years for new shots at Texas, UVA and UNC. I'm telling you, the Big Ten is a *patient* group. They have certain targets and they'll wait for them. Maryland was one of those targets that they were waiting for, so that's why Rutgers got a lucky winning lottery ticket to come along when the Terps suddenly showed interest in moving. There is absolutely, positively zero desire for the Big Ten to expand to 16 for the sake of getting to 16. None. It has always about getting what the university presidents deem to be the "right" schools - AAU institutions with the right combo of national brand name value, long-time football tradition and TV value (whether in the form of a national name like Nebraska or demographically advantageous areas like Rutgers and Maryland).