In the end, it is up to the discretion of the ref. Hopefully, Jackson and the team learns to never give the ref a reason to T you up like he was.
I do agree with the swearing. It allowed more and more. Let's stop expecting or demanding less of athletes. I tired of it as well as the taunting. I don't mind players celebrating with each other or staring down the fans, but a few games ago I remember a player deliberately looking for the UConn player (I think it was Martin) to move towards him and stare him down. If there's any doubt, don't call it, but if it is obvious, then blow the whistle.