Semi OT - Marketing | Page 2 | The Boneyard

Semi OT - Marketing

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UConn Dan said:
Whereby I actually run a successful business and know quite a bit about marketing, you likely sleep in your parents' basement and call people morons without reason. You are the genius, but more so you are bag loser.
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He's mentioned in past posts that he's in marketing and super successful. He's also really douchey and condescending about it.
 
CTMike said:
He's mentioned in past posts that he's in marketing and super successful. He's also really douchey and condescending about it.
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I don't know about super successful - some would dispute that.

But douchey and condescending? You got me there.
 
jackl said:
Depends on what's in the brownies. Medically speaking of course.
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this is the kind of out-of-the-box thinking i was talking about!!!
 
Obv part of a larger campaign.
 

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WingU-Conn said:
When you are trying to generate interest, "extra sales" is only part of the question.

Quiznos, Dave and Busters, Sonic, Buffalo Wild Wings are just a few examples of companies that paid for television commercials to be broadcast in CT months, even years, before they opened (or announced) their first location in Connecticut.

UConn needs to generate interest in the school in Fairfield county. It may not translate to an immediate increase in sales, but purchasing Ads will help generate interest. UConn is behind the curve on advertising down there.
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It's likely that the reason you see sonic in CT, unless they really altered their buying strategy is that it was more efficient to buy national than do spot market. We know that we'd have market waste, but the cost differential was well worth that.

I'd be really surprised if you saw Sonic in spot market television before there was planned physical locations in the market.

Regardless, your point is valid there can be multiple purposes for campaign. Whether that's the right thing to do is an entirely different conversation.
 
Northbound said:
It's likely that the reason you see sonic in CT, unless they really altered their buying strategy is that it was more efficient to buy national than do spot market. We know that we'd have market waste, but the cost differential was well worth that.

I'd be really surprised if you saw Sonic in spot market television before there was planned physical locations in the market.

Regardless, your point is valid there can be multiple purposes for campaign. Whether that's the right thing to do is an entirely different conversation.
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Are you saying that Sonic is not in CT? I don't know exactly when they opened, but it's been a few years at least that there is a Sonic in Wallingford and Manchester.
 
Husky25 said:
Are you saying that Sonic is not in CT? I don't know exactly when they opened, but it's been a few years at least that there is a Sonic in Wallingford and Manchester.
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That's not what I'm saying, I'm saying if you saw spots before Sonic was in market, it wasn't because they were an advertising in that market with a market specific buy. It was a national buy because the it was more efficient for us to buy that way. There were plenty of markets that saw Sonic spots that had zero chance of getting a Sonic. It wasn't a part of any plan to seed a market and boost brand awareness prior to opening.
 
Northbound said:
That's not what I'm saying, I'm saying if you saw spots before Sonic was in market, it wasn't because they were an advertising in that market with a market specific buy. It was a national buy because the it was more efficient for us to buy that way. There were plenty of markets that saw Sonic spots that had zero chance of getting a Sonic. It wasn't a part of any plan to seed a market and boost brand awareness prior to opening.
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Thanks. Just looking for some clarification. That's all.
 
Northbound said:
It's likely that the reason you see sonic in CT, unless they really altered their buying strategy is that it was more efficient to buy national than do spot market. We know that we'd have market waste, but the cost differential was well worth that.
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this thread is a case study in bikeshedding
 
Husky25 said:
Thanks. Just looking for some clarification. That's all.
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Yes ... thanks for that clarification. I was also under the impression that Sonic purchased airtime in future emerging markets ...
 
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Kgun7 said:
I was also under the impression that Sonic purchased airtime in future emerging markets ...
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you do know that advertising costs money, right?
 
sdhusky said:
you do know that advertising costs money, right?
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Why are you being such an insufferable about this? We get it. You're a marketing guy for a living.

When the season rolls around, I hope you don't criticize the coaching staff because you are no football professional.
 
sdhusky said:
you do know that advertising costs money, right?
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I think the Sonic Ads piggybacked on Satellite feeds. We have Dish and I Goggled Sonic when I first saw their ads and found the closest one at the time about 4 years ago was somewhere in Jersey. The 2 in CT have been here for about 2.5 years. I have also seen ads for other stores not in the northeast on the DISH feeds. DISH often uses the blackout rule when local teams are also seen on the local networks. But they won't carry SNY or MSG.
 
Jimmy Serrano said:
I hope you don't criticize the coaching staff because you are no football professional.
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If you'll notice, I have almost NEVER criticized the coaching staff for football strategy, play calling etc type stuff.

I have criticized them based on results ie: not enough wins or not good enough recruits or not having the team organized.
 
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sdhusky said:
you do know that advertising costs money, right?
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I am not voicing an opinion in how or where marketing dollars get spent. I thanked Northbound and Husky25 for clarifying something I didn't know. I remember seeing Sonic commercials on local programming up to at least a year before the first Sonic opened in CT. I thought it was a deliberate ad campaign by Sonic. However, Northbound and Husky25 let me know it was a way to buy national airtime at a lower rate, knowing that some ads would appear in areas that don't have a Sonic.

You teach marketing strategies like GDL teaches zone blocking strategies ...
 
Kgun7 said:
You teach marketing strategies like GDL teaches zone blocking strategies ...
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Ahhhh. You think I was trying to teach with that question. Using the socratic method.

No. I was just curious to see if you really didn't know commercials on TV cost money.

No teaching.
 
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