Semi OT - Marketing | The Boneyard

Semi OT - Marketing

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Remember there were people here that got on my case about UCONN football not advertising on the train when Army was?

Apparently the theatre department doesn't think it is a waste of money.
 

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What train is this? I was on the train in December and there was an Army ad for the game at Yankee Stadium. Maybe UConn figured their fans would see the ad and buy tickets anyway so they didn't need to pay to advertise. Then again, this was the Hudson Line, which as its name implies, runs along the Hudson River near West Point. A lot of locals are Army fans, but very few are UConn fans. The New Haven line would be different and I don't know if Army advertised on that.
 

UConn Dan

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This looks like a new UConn marketing initiative. Kudos! I was at Bradley airport two weeks ago and saw a giant poster with one of our astronaut alumns. Science unleashed I think. Looks like they are on a a UConn unleashed campaign - I assume that the witch in wicked went to UConn - did drunk uncle decline?

UConn football ads on the train would seem like a no brainer to me.
 

epark88

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This looks like a new UConn marketing initiative. Kudos! I was at Bradley airport two weeks ago and saw a giant poster with one of our astronaut alumns. Science unleashed I think. Looks like they are on a a UConn unleashed campaign - I assume that the witch in wicked went to UConn - did drunk uncle decline?

UConn football ads on the train would seem like a no brainer to me.

I've always wondered how difficult it would be for UConn and ESPN/CBS to get a live shot of Rick Mastracchio giving a 'thumbs-up' sign from the International Space Station during a televised athletic event.

I'm guessing not much harder than, say, getting a live shot of the opposing team's biggest fan celeb schmoozing inside UConn's own arena...
 
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UConn Dan

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That's Jackie Burns, class of 2002.
 

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epark88 said:
I've always wondered how difficult it would be for UConn and ESPN/CBS to get a live shot of Rick Mastracchio giving a 'thumbs-up' sign from the International Space Station during a televised athletic event. I'm guessing not much harder than, say, getting a live shot of the opposing team's biggest fan celeb schmoozing inside UConn's own arena...

It'd be incredibly difficult.
 

sdhusky

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Remember there were people here that got on my case about UCONN football not advertising on the train when Army was?

Apparently the theatre department doesn't think it is a waste of money.


The UCONN theatre department is known as being perhaps the finest marketing organization in the world.

I expect to see a world-wide rush to emulate what they have done.
 

sdhusky

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UConn football ads on the train would seem like a no brainer to me.

Except for one detail... they might charge actual money for them. So, you have to consider that.

But, if its free, I agree. No brainer
 

UConn Dan

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Except for one detail... they might charge actual money for them. So, you have to consider that.

But, if its free, I agree. No brainer
Captive audience in your target market is worth the $ $ $.
 

sdhusky

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Captive audience in your target market is worth the $ $ $.

you are a moron.

what is the $$?

how many extra sales do you expect to get for that $$?
 

UConn Dan

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sdhusky said:
you are a moron. what is the ? how many extra sales do you expect to get for that ?
hey buddy, I didn't call you any effiing names. But since you went there, this moron runs a $30million business in direct response marketing. You have no idea what you are talking about you piece of !
 

sdhusky

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hey buddy, I didn't call you any effiing names. But since you went there, this moron runs a $30million business in direct response marketing. You have no idea what you are talking about you piece of !

What's the name of the firm you own?

Do you guys do bake sales too? Because I think a really good bake sale or maybe silent auction could really solve this money shortage from conference re-alignment.

Love to hear your thoughts on this. Not every day I get to learn from a real pro.
 
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Gregory Koch said:
What train is this? I was on the train in December and there was an Army ad for the game at Yankee Stadium. Maybe UConn figured their fans would see the ad and buy tickets anyway so they didn't need to pay to advertise. Then again, this was the Hudson Line, which as its name implies, runs along the Hudson River near West Point. A lot of locals are Army fans, but very few are UConn fans. The New Haven line would be different and I don't know if Army advertised on that.
New Haven line.

Army did advertise football on the New Haven line last year.
 
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When you are trying to generate interest, "extra sales" is only part of the question.

Quiznos, Dave and Busters, Sonic, Buffalo Wild Wings are just a few examples of companies that paid for television commercials to be broadcast in CT months, even years, before they opened (or announced) their first location in Connecticut.

UConn needs to generate interest in the school in Fairfield county. It may not translate to an immediate increase in sales, but purchasing Ads will help generate interest. UConn is behind the curve on advertising down there.
 

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sdhusky said:
What's the name of the firm you own? Do you guys do bake sales too? Because I think a really good bake sale or maybe silent auction could really solve this money shortage from conference re-alignment. Love to hear your thoughts on this. Not every day I get to learn from a real pro.
you are a real . It's called brand building. I've never used ignore function on the countless trolls and self loathing fans but if I were I would start with you.
 
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you are a real . It's called brand building. I've never used ignore function on the countless trolls and self loathing fans but if I were I would start with you.

Just an FYI but I have seen advertising for the Yankees and Mets in the subway... I would think they may not need to advertise in the subways of NewYork but I am thinking, that you are right when it comes to reinforcing the brand. If you don't do that in your area, you lose attention. Who was it that said, "No press is bad press"?
 

SubbaBub

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Brand awareness, yes. But, also impulse suggestion.

See UConn FB poster on subway..."Hey, I've been thinking about going" (writes down number)

"BYU on a Friday night? Hey, that might be fun, I can make that."

Relying on news coverage and direct mail isn't a winning strategy.
 
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Brand awareness, yes. But, also impulse suggestion.

See UConn FB poster on subway..."Hey, I've been thinking about going" (pulls out smartphone to do a search for tickets)

"BYU on a Friday night? Hey, that might be fun, I can make that."

Relying on news coverage and direct mail isn't a winning strategy.

FIFY
 

sdhusky

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you are a real . It's called brand building. I've never used ignore function on the countless trolls and self loathing fans but if I were I would start with you.

Wait - I thought you said your firm is direct response and bake sales? You also do branding? wow. Impressive.
 

sdhusky

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Brand awareness, yes. But, also impulse suggestion.

See UConn FB poster on subway..."Hey, I've been thinking about going" (writes down number)

"BYU on a Friday night? Hey, that might be fun, I can make that."

Relying on news coverage and direct mail isn't a winning strategy.


Well, I guess our season tickets sales problem is solved. Awesome job guys!!!

I still haven't heard any solid ideas for the bake sale to alleviate the conference re-alignment cash shortage.

I'm sure if we just channel the brain power I've seen so far, it won't take long!!!
 
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Well, I guess our season tickets sales problem is solved. Awesome job guys!!!

I still haven't heard any solid ideas for the bake sale to alleviate the conference re-alignment cash shortage.

I'm sure if we just channel the brain power I've seen so far, it won't take long!!!

Summer's Eve quality posting from you in this thread.
 

SubbaBub

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Maybe we are taking the wrong approach. With the number of people SD annoys, perhaps if we ban him from the Rent, attendance will shoot back up to full capacity.
 

sdhusky

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Summer's Eve quality posting from you in this thread.

Come on. Being sarcastic doesn't solve anything.

Do you think we could sell more cupcakes or brownies? I have an opinion, but I'm going to wait for UCONN Dan.

He is an expert on bake sales, branding and owns a $30 million dollar direct response company that specializes in train posters.
 
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Maybe we are taking the wrong approach. With the number of people SD annoys, perhaps if we ban him from the Rent, attendance will shoot back up to full capacity.

He never goes to games anyway.
 

UConn Dan

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sdhusky said:
Come on. Being sarcastic doesn't solve anything. Do you think we could sell more cupcakes or brownies? I have an opinion, but I'm going to wait for UCONN Dan. He is an expert on bake sales, branding and owns a $30 million dollar direct response company that specializes in train posters.
you are one half baked mother fukcer. I'm sure you are a lonely and miserable person.

You are so quick to tear people down but you offer no solutions.

I feel sorry for you and your lonely penis.
 
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