1. SNY's contract is with UConn, not Rutgers. Is it merely because SNY is stupid? Or is it because UConn, combined hoops and football, gets them more eyeballs than RU combined hoops and football in greater NY?
2. The "study" you're citing found that Rutgers had more fans in the NYC market (including half of NJ and Fairfield County) for football than UConn. I'm sure it does. But UConn was well up on the list (I think about 4th or 5th in NYC), and the real question in any event is how many fans does each program have in total -- not in any one TV viewing area. RU has somewhat more in football and not a fraction in hoops.
I am not doubting that the XII may prefer Rutgers to UConn. But you have overstated the case big time.
The study ranked Rutgers the most popular college football team in the NYC TV Market, with nearly a 21% market share. ND was #2 with only 9.2% share, followed by PSU, UConn, Michigan, then SU. I am not sure how exactly this was determined, what factors, etc.. were involoved, but it did state the study was not scientific.
What doesn't make sense is the belief that Rutgers delivers the NY market because they don't. The metro NYC market is primarily pro sports oriented and not much of a college market except fo BE tourney time.It makes no sense for RU. Whatever revenue they get will be lost in travel (and, no I am not referring to the helicopter for GS). besides, aren't they the jewel the B10 covets - i recall hearing that last year.
The population of the state and the number of potential viewers doesn't matter if nobody watches. Advertisers buy media based upon cost per K for their defined market.Rutgers doesn't have to deliver the NY market. It has to deliver the NJ market. The 11th largest state.
NJ has at least 2.5 million cable subscribers each of who would get charged $8.40 a year (.70 cents a month) for the BiG or BIG12 Channel as part of the 'footprint' agreements. that's $21 million a year plus advertising revenue on the sports channels which is exploding. It's more logo sales. More visibility.
Add 8 million NYC subscribers (at 1.20 a year) for basic cable inclusion and that's another 10 million. Plus a huge advertising footprint.
Rutgers is the most under valued and mismanaged college brand in existence. A competent AD would turn Rutgers into gold.
The ACC is foolish. They should lock up the North East Market and put politics aside.
The population of the state and the number of potential viewers doesn't matter if nobody watches. Advertisers buy media based upon cost per K for their defined market..
Unfortuneately, UCFB does very little in the new york market. Someone posted, I guess within the last month, a summary of where TV eyes in NYC are when it comes to CFB. If I recall correctly, Rutgers was around 20%, UConn around 1%, and Syracuse/Penn State were somewhere between 10-20%.
In a way it makes sence for CFB fans......Rutgers is what?.....30 min outside NYC. It used to take me 90 minutes to commute to the Bronx from Southington. Add about another 20 minutes to get to Hartford and that makes it close to a two hour trip NYC-E. Hartford.
I don't think too many NYC'er's will make that trip........thus the poor capture of that market for FB.
The same could probably be said about the frequency of Bostonians making the trip to E. Hartford for UCFB......not too often, I would guess.
Reluctantly, and with a heavy heart, I could see why Rutgers may appear to bring more to other BCS leagues as they look at expansion.
Not scientific? Was it done with magic?
That explains it, people are always trying to find Rutgers.It wasn't scientific. He was looking at Google searches.
Why are people looking for statistical measures other than the obvious one?
Cruel but accurate.That explains it, people are always trying to find Rutgers.