Greg Swaim says Rutgers and Louisville invited to Big 12 by June; tv wants Rutgers

[Danzz]

It makes no sense for RU. Whatever revenue they get will be lost in travel (and, no I am not referring to the helicopter for GS). besides, aren't they the jewel the B10 covets - i recall hearing that last year.

What doesn't make sense is the belief that Rutgers delivers the NY market because they don't. The metro NYC market is primarily pro sports oriented and not much of a college market except fo BE tourney time.
The entire reallignment issues is filled with rumors and this may be one of them. Louisville on the other hand does make sense.

 

[RS9999X]

Rutgers doesn't have to deliver the NY market. It has to deliver the NJ market. The 11th largest state.

NJ has at least 2.5 million cable subscribers each of who would get charged $8.40 a year (.70 cents a month) for the BiG or BIG12 Channel as part of the 'footprint' agreements. that's $21 million a year plus advertising revenue on the sports channels which is exploding. It's more logo sales. More visibility.

Add 8 million NYC subscribers (at 1.20 a year) for basic cable inclusion and that's another 10 million. Plus a huge advertising footprint.

Rutgers is the most under valued and mismanaged college brand in existence. A competent AD would turn Rutgers into gold.

The ACC is foolish. They should lock up the North East Market and put politics aside.

 

[Danzz]

Rutgers doesn't have to deliver the NY market. It has to deliver the NJ market. The 11th largest state.

NJ has at least 2.5 million cable subscribers each of who would get charged $8.40 a year (.70 cents a month) for the BiG or BIG12 Channel as part of the 'footprint' agreements. that's $21 million a year plus advertising revenue on the sports channels which is exploding. It's more logo sales. More visibility.

Add 8 million NYC subscribers (at 1.20 a year) for basic cable inclusion and that's another 10 million. Plus a huge advertising footprint.

Rutgers is the most under valued and mismanaged college brand in existence. A competent AD would turn Rutgers into gold.

The ACC is foolish. They should lock up the North East Market and put politics aside.

The population of the state and the number of potential viewers doesn't matter if nobody watches. Advertisers buy media based upon cost per K for their defined market.
You don't turn around a brand and create a fan base overnight. Rutgers would have to have sustained athletic success over at least 3-4 years to build a fan base/audience and interest advertisers. Rutgers has shown no sign of doing that.
Uconn's circumstances were quite different when we joined the BE. We had a great fan support even though our teams were medicore. The fan base was in place when JC took over. My point is that we didn't have to create interest and support because it was already there. Rutgers has to start from scratch and that is a tough task for any AD.

 

[RS9999X]

The population of the state and the number of potential viewers doesn't matter if nobody watches. Advertisers buy media based upon cost per K for their defined market..

The first relevant question is what the BiG or B12 could command for cable carriage fees in the state. Numerous sources ran the math in 2010 when the issue first came up with the B10 and the answer was 3.1 million subscribers in Jersey times the .70 subscriber fee a month = $26 million.

As New Jersey is a Comcast Cable state, the negotiations were already complete -- Comcast established the .70 market rate with the B10 to include their channel on the standard expanded basic package (the most popular one) for all subscribers in states with a B10 footprint. Presumably a B12 deal would be similar.

In NYC it would be 10 cent per exppanded basic subscriber and the advertising is not just Rutgers--it would be the BiG or B12 network.

http://www.hawkeyenation.com/football/dollars-and-sense-of-big-ten-expansion

http://articles.chicagotribune.com/...greenstein_1_btn-big-ten-network-tv-executive

 

[upstater]

Unfortuneately, UCFB does very little in the new york market. Someone posted, I guess within the last month, a summary of where TV eyes in NYC are when it comes to CFB. If I recall correctly, Rutgers was around 20%, UConn around 1%, and Syracuse/Penn State were somewhere between 10-20%.

In a way it makes sence for CFB fans......Rutgers is what?.....30 min outside NYC. It used to take me 90 minutes to commute to the Bronx from Southington. Add about another 20 minutes to get to Hartford and that makes it close to a two hour trip NYC-E. Hartford.

I don't think too many NYC'er's will make that trip........thus the poor capture of that market for FB.

The same could probably be said about the frequency of Bostonians making the trip to E. Hartford for UCFB......not too often, I would guess.

Reluctantly, and with a heavy heart, I could see why Rutgers may appear to bring more to other BCS leagues as they look at expansion.

The study was based on bogus metrics.

Look at TV ratings if you want to see how popular teams are.

 

[upstater]

Not scientific? Was it done with magic?

It wasn't scientific. He was looking at Google searches.

Why are people looking for statistical measures other than the obvious one?

 

[Icebear]

It wasn't scientific. He was looking at Google searches.

Why are people looking for statistical measures other than the obvious one?

That explains it, people are always trying to find Rutgers.

 

[Danzz]

That explains it, people are always trying to find Rutgers.

Cruel but accurate.