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Message: [QUOTE="diggerfoot, post: 3097213, member: 1673"] In a sense I agree with you, but likely for completely different reasons. Advertising responds to the demand that exists. You know people want something and you describe how you satisfy that want. In contrast, marketing creates demand where it otherwise would not exist, most often tapping into emotions to override context in order to do so. Marketing has been shown to create demand for almost anything, given the right emotions engaged and demographics. Rather than a proprietor driven economy that depends on sustainability and advertising, we have a corporate driven economy that depends on growth and marketing. I do not think WCBB "deserves" marketing but, then again, many things don't, including MCBB. Make no mistake, the popularity of some sports is due to marketing, because marketers see the potential in engaging the emotions of their demographics. That does not really speak well for those demographics. [/QUOTE]