S.C.-UConn Game Was A Ratings Bonanza For ESPN2 | The Boneyard

S.C.-UConn Game Was A Ratings Bonanza For ESPN2

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The South Carolina-UConn game was the highest rated college basketball game on ESPN2 this season — men or women — and did a 14.3 local rating for the Hartford-New Haven market. The game also was the most streamed televised women's college basketball regular season game ever.

No. 1 UConn's 66-55 milestone victory over No. 6 South Carolina delivered a 0.9 overnight rating nationally, making it the highest-rated college basketball game on ESPN2 this season, and the highest-rated women's college basketball regular season game since 2010. Online, the game attracted 69,000 unique viewers with a total of 1,700,000 minutes watched, which makes this matchup the most streamed women's college basketball regular-season game ever televised by ESPN.

Hartford/New Haven was the No. 1 local market. Greenville was second with 2.3 rating, followed by Knoxville (2.0), Charlotte (1.7) and Cincinnati (1.6).

S.C.-UConn Game Was A Ratings Bonanza For ESPN2
 
And ESPN gets these ratings while paying UConn mere pennies

To think we might have, at least temporarily, saved the job of some Syracuse stick who steals a paycheck from ESPN is troublesome, but in the long run; these ratings will help us.
 
I am convinced that once Randy Edsall gets the football team back to winning, UConn football ratings will be higher than many other FBS schools, including in such key markets as metro New York, metro Boston and of course Hartford-New Haven. ACC and B10 conference members need to note this -- and ESPN needs to start supporting their state university.
 
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It's not just the SC game that ESPN profited from that day. There were three episodes of the Geno Project, plus three airings of prior UConn women's games vs MD, Florida St. and Stanford. There was 8 hours, 35 minutes of UConn coverage on the U that day - more than a third of their entire day's programming.
 
It's not just the SC game that ESPN profited from that day. There were three episodes of the Geno Project, plus three airings of prior UConn women's games vs MD, Florida St. and Stanford. There was 8 hours, 35 minutes of UConn coverage on the U that day - more than a third of their entire day's programming.

all true, and another way to look at it is the entire day was a national UCONN infomercial, valuable publicity for the school.
 
It's not just the SC game that ESPN profited from that day. There were three episodes of the Geno Project, plus three airings of prior UConn women's games vs MD, Florida St. and Stanford. There was 8 hours, 35 minutes of UConn coverage on the U that day - more than a third of their entire day's programming.
Great. More reason to keep everything the way it is so we don't have to pay more for a cheap, reliable, local product. No need for any conference realignment.

- ESPN
 

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