What you guys have failed to realize is that the ESPN3 deal is an ongoing battle between ESPN and Cablevision (which doesn't carry the channel). By putting Rutgers on the 3, it heightens the pressure on Cablevision to carry the station. They are getting pressure from their subscribers whenever Rutgers is on the 3. It really speaks to the contrary of your arguments, Rutgers is on ESPN3 more often because they attract more viewers. This is not my theory but comes from a source in the TV industry. This was done in the past with Rutgers and ESPNU until Cablevision finally came to an agreement to carry the U.