there are times where i think that even if we HAD miraculously beaten OU in the bowl game, it still might not have been enough to overcome our overall program status, to join the big boys in 2012/2013.
Look no further than Boise State - they beat OU in the same game, in 07 and maintained a very talented program in the years following - i remember many marquis games for them against BCS/Power 6 opponents, in the years following their fiesta bowl win, even though they were still a WAC/Mountain West team. I remember ESPN was even giving some of these games primetime EST evening slots, which speaks tons to the brand that BSU was building at the time.
They (BSU) seemed to be 100% on their way to the big boys table and were getting respect from BCS conference teams. And yet, fast forward to today and they are still a MW team, and not even as good as they were during Chris Petersen's days. Their brand still has value, but IMO they lost most, if not all, of the momentum they had in those years following the fiesta bowl win.
If Boise State couldn't make the jump work, I am hesitant to put my "what-if" eggs in the "UConn beat OU in fiesta bowl" basket. We could still be here, talking about the glory days of 2011 --- maybe even MORE miserable to be scheduling "rivalry" games with UMass, cuz we have a fiesta bowl victory banner hanging. I've learned that history fades QUICKLY unless you're a storied brand from the 50's and prior (USC/ND/Michigan, etc.)
football & college athletics is weird. id kill to be a fly on the wall at the back alley meetings undoubtedbly held over the years between ESPN/Disney, CFP, P4 presidents/AD's, NCAA, and conference Comish's ... that got us to this point