Damnit.
Who do we have to maim or torture in the UConn marketing department to get them to realize that COLLEGIATE sports are successful because of the COLLEGIATE atsmophere? How hard is this to grasp? Loge seating? More indifferent bigwigs up front? Pffffffft.
Another memo to Warde:
Forget about making more money for a second: UConn needs to make more DIEHARD FANS, and right now. And those potential diehard fans - the ones who buy lifelong season tickets, make donations forever and will become the hardcore Huskies fanbase of the future - have been sitting right under your nose all the time. Check that, they've been sitting behind you and above you in the nosebleeds, expending double the energy they should have to: both cheering their heads off for their Huskies and exhorting the bigwigs down in front (the ones that actually show up to the games, that is) to at least try to get involved in the action.
This is wrong. Dead wrong.
This is the kids' school. It's their time to enjoy the college experience. The AD needs to cater to them as much as possible, because it will pay off in spades in the future. Just like the state just pumped $1.5 billion into UConn's future, UConn should do the same for it's athletic future and put these kids as close to the court as possible. And when they become the bigwigs, UConn athletics will never have to fret over money or fan support ever again.
Look, if we're talking about the Better Bedding Huskies sponsored by Dunkin' Donuts, then sure, add the loge boxes and all that priority seating crap. But last time I checked the jerseys still say 'UCONN', and the best sponsors that UConn can ever hope to have are currently up in those nosebleed seats - every season, every game, cheering their heads off.
UConn Athletics needs to invest in itself for once, and do it before it's too late...