Then why are there salary caps, limits on scholarships, efforts at every level to level the playing field and maintain a semblance of competitive balance?
Super teams do generate a lot of interest, that cannot be denied, but the game is propelled when ratings wealth is distributed.
It might still be true today, but back in the day, if you attended a Broadway show at which the star does not appear on short notice, you were afforded the opportunity to walk out and get reimbursed for your ticket. Same great show with a capable understudy, just without the transcendent big name star.