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Message: [QUOTE="SVCBeercats, post: 2956192, member: 7874"] Selling is not wholly about the product. Relationship selling is probably the most effective method of selling. Providing a personal solution is as important as providing a technical or business solution. Each situation is different thus the proposal and solution must be tailored to the individual decision maker. In my first large (relative term) deal ($5M) my mentor told me the decision maker as in most deals was making an emotional decision. He was right! None of these girls are making a purely objective decision. Generally they say "It feels right." No matter how much the parents say its the kids decision, they will have some level of influence on the kid's decision. Recruiting is selling. [/QUOTE]