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Message: [QUOTE="nelsonmuntz, post: 4344656, member: 833"] Actually, broadcast rights is why there is consolidation, although no one has shown me a clear model for why the SEC added Texas and Oklahoma or why the Big 10 added UCLA and USC. Both conferences were already printing money and didn't need far flung problem children added to their membership. The only logical case for adding those schools would be that the SEC and Big 10 are attempting to box out the rest of the conferences completely. I think that will fail spectacularly and blow up college sports in the process, but it would explain why those 4 schools were added. 12.5% of Americans smoke cigarettes, and that trends older. That number crossed under 40% in 1977. Cigarette use has been trending down for decades. People do stop things once they realize they are dangerous. [URL unfurl="true"]https://www.usnews.com/news/health-news/articles/2021-08-12/percentage-of-americans-who-smoke-near-record-low-poll-finds[/URL] Cigarettes are an addictive and heavily marketed product. Football is not really either of those things. I am willing to bet that when data shows that half of 15 years olds that played football have early signs of CTE, the sports popularity, which has been waning, will fall off a cliff. People might still be willing to watch others smash their heads in, but without the youth support, interest in college football and the NFL is going to decline. Football participation has dropped 6.5% in the last 12 years. Will that trend accelerate or decelerate? [URL unfurl="true"]https://www.forbes.com/sites/bobcook/2019/04/19/the-slow-drip-of-footballs-youth-participation-decline-continues-apace/?sh=2c7ebe1a65ce[/URL] [/QUOTE]

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