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Message: [QUOTE="auror, post: 4016670, member: 1329"] I don't think this scenario improves our chances. We were in the 33rd largest DMA and within possible influencing distance of #1 and #9. Now we have to rely on size of our brand and alumni base. We aren't in the top 50 for largest public universities. Casual fans are more likely to turn into a women's game if it's UConn, but they're not going to buy an app or sign up for a streaming service to watch them. We have the 17th most basketball fans on KenPom (a decent proxy of niche/hardcore fandom numbers). You need hardcore fans to move the needle, and those are much more likely to be football fans. And our football brand is toilet. [/QUOTE]