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Public Perception of the UConn Program

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because they are "blue blood"
and they recruit "blue chip" players

we're just "blue collar", we work to succeed and that works well for us

let them have all the hype in November & December, by March the wheels have fallen off. At the end of the day, the name on your shirt doesn't win championships, the players who are best prepared do.

I love being who we are, the fans that get to laugh last. Wouldn't trade that for anything (especially a bunch of one and done players not even the student body gets to know, never mind the fan base. They have a student life of about 9 months)

WE ARE UCONN, and nobody else is
 
BU, I've read all of your posts in this thread and I still don't understand what you think UConn should do. Specifically. Not just 'get more shirts in stores' or 'get overrated like Duke'. What specifically do you suggest UConn should do to improve marketing and branding?

I have one very clear idea that I think we'd all agree would help - hire tcf, immediately.

But other than that I tend to agree with fleud's post above. So tell us specifically what measures you'd propose.
My answer to this question would be:
1. Increase the commitment to making Storrs a 1st rate university town by careful planning and development. Make the environs look and feel like (as an example) West Hartford center, with a mix of retail, restaurants, bars and abundant parking, much of it hidden behind buildings or in parking garages. West Hartford center is only an example. Kierland Commons in Scottsdale, AZ (where we stayed for the Fiesta Bowl) is another such place: open air, youthful, outdoor dining, etc. You should be able to do this in a university town where you have thousands of students and university employees. They have started this process in Storrs, but it needs to be accelerated and continued.

2. The state should make commitments to research facilities and high tech around Storrs. Like a Jackson Labs. They should give tax breaks, and zoning variances to business to get it there to model the research triangle around Raleigh, NC.

3. Continue to fund the expansion of university departments by bringing in the best talent among professors/researchers by paying them the best salaries. Susan has certainly begun that process, but the state has to buy in and make sure the dollars are there. This can't just be talk, we have to pay the salaries and fund the research.

As stated, Uconn is doing all of this in greater or lesser degrees, but we are so far behind our target peer group (UMich, UNC, Virginia, etc.) that we have to work doubly hard to make up lost ground. I would have a 3 year plan.
 
because they are "blue blood"
and they recruit "blue chip" players

we're just "blue collar", we work to succeed and that works well for us

let them have all the hype in November & December, by March the wheels have fallen off. At the end of the day, the name on your shirt doesn't win championships, the players who are best prepared do.

I love being who we are, the fans that get to laugh last. Wouldn't trade that for anything (especially a bunch of one and done players not even the student body gets to know, never mind the fan base. They have a student life of about 9 months)

WE ARE UCONN, and nobody else is

This is exactly the attitude the OP claims has done us harm over the last 5-10 years.

The underdog/blue-collar chatter is great when it's a bunch of UConn fans holed up in a bunker. But it is an inescapable fact that such an attitude is detrimental to our desire to stake a claim to "big time" college athletics. The P5 has no use for an insular fan base that doesn't move the needle beyond our small hamlet -- to say that you actively want to avoid being a nationally-renowned program screams "small time".
 
To start, let me say that things have changed in the last 2-3 years and improvements have been made. If I was in charge here are some changes I'd look into:

  • Keep building on First Night in the direction established this year. Events like this are exclusive to the top programs, and UConn must be one of them. Upgrading lighting systems (this years projection system with the logo was a great start, and apparently the school is planning on a major lighting system upgrade within the next couple years), and the general aesthetic of Gampel and XL could use work. Gampel is a classic, but the seating and facilities including the locker rooms are only a few steps above high school gym quality (Champions Center helps alleviate this).
  • Increase the University's presence on the internet and social media in general. Hire actual video editors to produce our hype and promo videos that have been popping up lately in the last few years. If you noticed, in the last couple years they have improved exponentially (see: ) because the school actually contacted an actual production company, in my freshman year at UConn this department was primarily reserved for student interns/volunteers, which as you can expect you get what you pay for.
  • We are a 45 minute drive from ESPN, the self-proclaimed capital of sports coverage in the world, we NEED to take advantage of this. UConn cant maintain the Calhoun mentality when it came to the media and outsiders, gladly Ollie seems like the polar opposite on this front. We need to make sure ESPN treats our blue and white games and scrimmages like it does for UK, etc. Ollie and Geno should have their own monthly programs (I know Geno has one already) that ISNT on public access TV, this would actually be profitable for ESPN given a guarenteed base of viewers within their own state, but I understand this bullett point may not be as clear cut as I am making it, but proactivity is key, and I think Calhoun's abrasive nature made no one like ESPN or media want to associate much with the program, which as you all saw during CR, hurt us.
  • Stop treating the students, the programs most fanatic fans, as second class citizens in terms of seating. I know this isnt exclusive to UConn, but look at the student sections of schools like Duke, Michigan, Pitt, MSU. The students deserve at least one side of the lower bowl section, yet each year ti seems the student section has gotten smaller and farther from the action, especially at XL. Watching nationally televised games of UConn at XL or Duke/Michigan at home displays a clear gap. For Duke and Michigan for example, the crowd seen on the telecast is the students standing and screaming from start to finish, it gives an image of a much more diehard fanbase. At UConn these seats are reserved for donors and season ticket holders, which I absolutely understand from a business standpoint, yet with a program like UConn, it has been created from the ground up in the last quarter century almost exclusively by the Coaches, Players and the Students. I can understand a program like UNC putting their students in a baseline section, because with nearly a hundred years of history comes several generations of die hard fans, this is not so much the case at UConn.
  • Invest heavily in marketing and design. Many of our posters on the BY have complained about the new logo (which is that classic CT/UConn attitude that has prevailed for the last two decades), but the reality of the fact is that it is a major upgrade. 3rd party fans not associated with UConn around the country have seemed to strongly prefer the new logo and I dont blame them. It presents a more marketable, modern, and most importantly, professional image. The new logo is much more versatile for clothing and merchandise. In addition, the University needs to establish stronger relations with Nike, Champion, and other designers to improve its branding quality. Just by a simple search for "UConn shirt" on amazon you see a wide range of products with almost ZERO uniformity across logos, designs, styles, or even colors for god sake. Here is an example of a shirt design from the late '90s to early '00s: http://www.amazon.com/Uconn-Huskies-T-shirt-Ladies-Athletic/dp/B00GW56MG8/ref=sr_1_10?ie=UTF8&qid=1414470240&sr=8-10&keywords=uconn shirt , if you were a current student, would you want to wear that? Here is an example of one of the rare new designs that we actually can purchase that show some improvement: http://www.fanatics.com/COLLEGE_UConn_Huskies/UConn_Huskies_Thriller_II_Pullover_Hoodie_-_Navy_Blue . There is a huge difference in style and aesthetic.
  • Just look at Amazon's (the largest online retailer on earth) inventory of UConn products, it is pathetic, I wouldnt order a single item here even if they were free of charge: http://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias=aps&field-keywords=uconn shirt .
  • And here is the same search but for UK: http://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias=aps&field-keywords=university of kentucky&rh=i:aps,k:university of kentucky
  • These design improvements require working with distributors to make sure that our apparel is sold in retailers across the country, alongside the products from UK, Duke, ND, UNC, etc who are now, without a doubt our peers on a performance level. This establishes a legitimacy to the consumer, especially those far from UConn. There is no reason UConn cant use this opportunity to create a base of fans across the country who simply root for UConn because they are David to the Goliaths (big time programs), we exhibit a blue-collar attitude at UConn and impartial fans really love that, time to cash in and make them speak with their wallets.
  • All these improvements will result in greater perception from those outside of the program, which is the main person this entire post is regarding. Of course every member of this board loves UConn and is loyal no matter what, but the truth of the matter is that Connecticut is a small state that cannot simply support a program of this size with in state fans. We need to expand outside of the Northeast and attract a certain breed of viewer, much like the stereotype of Duke fans often not having gone to Duke but because they are a program that exhibits an air of wealth, upper class White mentality, we can find our niche as well nationally, it all starts with branding.

Nice write up. I have no contention with anything you are specifically addressing. As I stated in my previous post, this administration has been addressing these issues quite well over the past two years. There are some things you and I might want to see addressed quicker, such as the student seating, but pragmatically the university may have to delay those type of changes you advocate.

As far as merchandising, it was discussed in another thread in detail, and I expressed the gist of that thread. UConn is locked in a deal. That deal has positives and negatives. When the next contract comes up I'm sure more of the negatives (things you point out) will be addressed depending, of course, how much leverage the university has. What will give the university leverage? Success in athletics and academics.
 
Your opinion of Duke's strength, based on absolutely zero minutes of gameplay or statistical evidence, shows the validity of my point.

I never expressed any opinion at all about Duke's strength, which demonstrates the validity of my original point: you infer things that are neither expressed nor implied for reasons that I don't understand.
 
This is exactly the attitude the OP claims has done us harm over the last 5-10 years.

The underdog/blue-collar chatter is great when it's a bunch of UConn fans holed up in a bunker. But it is an inescapable fact that such an attitude is detrimental to our desire to stake a claim to "big time" college athletics. The P5 has no use for an insular fan base that doesn't move the needle beyond our small hamlet -- to say that you actively want to avoid being a nationally-renowned program screams "small time".
I'd like to fine tune this. I'd love to see UConn get a lot more recognition nationally. I'd love to see fans asking for UConn apparel in other regions besides the CT market. But I don't ever want UConn to be a pawn of media hype. That's as destructive as it is constructive.

Most Duke fans currently hate the treatment ESPN gives Duke. At first they loved it. It gave recruiting advantages and stroked their egos to have that recognition. But that love affair soon turned into a liability. Most college fans love to hate Duke. That program became a pariah, because most fans recognized the unfairness in the way they were treated by ESPN.

Kentucky is now going through the same process. They are becoming the program people love to hate. And my bet is that the country will go for the Kentucky jugular much quicker and stronger than it would ever do to Duke if things unwind. I base this projection on the differences between the way the two head coaches comport themselves.
 
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I don't think you can be up there like UNC, Duke & Kentucky without some resentment
 
I don't think you can be up there like UNC, Duke & Kentucky without some resentment
Yes those down the ladder hate those above them. Live in ACC territory. Duke and UNC are on two different levels of hate by a vast margin.
 
The word adnauseam is used adnauseam on this board. Hey mommy I know a big word, ill use it every chance i get so people can think im smart.[/QUOTE
It's actually ad Nauseum ,or to be correct aurgumentum ad Nausseum.
Which literally means if you repeat the same bull often enough the guliable will believe it's true.
Latin was a great language for its ability to call-out in short phrases a fairly complex thought.
 
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You were right then and you are right again now. Most people would look at something like this and say, who cares. Or, hey, we like being the blue collar underdog. While this and the ESPN Top 25 thing are relatively irrelevant, they aren't totally irrelevant. While a potential recruit won't make a decision based on one stupid Parrish article, if they read it, it will have a small subconscious impact. Taken in isolation, it is no big deal. But take 5, 10, 15 or 20 silly things like this and it starts to create a perception trend in the subconscious of anyone reading them. That could be a potential recruit or it could be someone who decides the programming schedule for a network. If those people make a decision based on that perception, perception becomes reality...a self-fulfilling prophecy of sorts.

As much as people want to say Parrish is an irrelevant zit, this crap actually does matter and it should be addressed. Parrish clearly has a bug up his arse regarding UConn so there is no fixing him. But positive stories can be written to neutralize these stories.
 
I'd like to go on record saying UConn will have a better next 5 years than at least half the teams on this list.

I'll go one better and say UConn will have a better next 5 years than at least 2 of the top 5 in that ridiculous article.
 
Parrish has always been a UConn hater. Nothing new.
 
Parrish has always been a UConn hater. Nothing new.

Parrish said on twitter that he had UConn on his list but was outvoted by the other two. So your beef is with Norlander and Vecenie.

It says that their three criteria for this list were coaching stability, young players already in the program, and recruiting. So I have to think that their justification for excluding UConn is that they don't think Ollie sticks around for five years. Otherwise, I don't see how Jalen Adams, Terry Larrier, and a top 5 recruiting class isn't good enough.
 
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Parrish said on twitter that he had UConn on his list but was outvoted by the other two. So your beef is with Norlander and Vecenie.

It says that their three criteria for this list were coaching stability, young players already in the program, and recruiting. So I have to think that their justification for excluding UConn is that they don't think Ollie sticks around for five years. Otherwise, I don't see how Jalen Adams, Terry Larrier, and a top 5 recruiting class isn't good enough.

That HAS to be the only justification. Ollie signed a contract extension and said he's going to stay here. Anything else is just BS speculation. I guarantee that a year ago they would have had VCU on this list because Shaka kept saying he was going to stay the coach there and build the program - he signed a big long term contract. Then he left for Texas. So you're telling me that Gregg Marshall is definitely staying at Wichita too because he signed a long-term contract? We'll see what happens when a job better than Alabama comes calling for him. Those "colleagues" are absolute idiots.
 
FWIW ESPN did something similar 2 years ago about the next 3 seasons and UConn wasn't in the top 25. They won the NC the first year of the 3 year period. Then had a down season last year. We'll see what happens this season.

For UConn to get more respect on these type of things they need to get back to dominating during the regular season and the post season. In the 1990s and 2000s UConn was a dominant program before the NCAA Tournament also. I think that helps with the perception. But I will agree that winning national championships is the ultimate goal.

From September 2013:
http://insider.espn.go.com/mens-college-basketball/story/_/id/9710359/college-basketball-future-power-rankings-teams-most-likely-succeed-next-three-seasons#comments

1. Duke
2. Kentucky
3. Kansas
4. Louisville
5. Florida
6. Michigan State
7. Arizona
8. Syracuse
9. North Carolina
10. Ohio State
11. Michigan
12. Gonzaga
13. Indiana
14. Wisconsin
15. Georgetown
16. VCU
17. Oregon
18. Maryland
19. Marquette
20. Notre Dame
21. Memphis
22. Wichita State
23. UCLA
24. Virginia
25. Iowa State
 
I can't speak for ESPN and other media outlets, but the people seem to recognize us. In the last month I've met a couple of good college basketball fans. One was a Duke fan the other was a Iowa fan. The Iowa fan seemed almost gitty when I told him I was a UCONN grad/fan. He was very impressed by our last couple NCs. The Duke fan had a similar reaction, but less gitty. He definitely had respect for our program. The Duke fan said we always have tougher guards then pansy Duke...I added the pansy part. When he said we had tougher guards I really wanted to tell him we had a tougher program. But he was a nice guy so I bit my tongue.
 
More food for thought. Back in May 2007 ESPN had an article ranking the top 10 programs of the past 10 years. UConn was tied for 2nd with Michigan State behind Duke who was 1. Back then UConn had 2 National Championships in that 10 year period. But they also had 5 BE championships and 4 conference titles during that time frame and some dominating years. And they played in arguably the best basketball conference. UConn hasn't been dominant in the regular season since 2009 and they're now in the AAC. National Championships are the ultimate goal but for better or for worse they're missing these things now so that people kind of forget how good the program has been.

http://sports.espn.go.com/ncb/news/story?id=2862455

First up: ESPN.com's Top 10 programs of the last 10 years.

1. Duke (2 first-place votes)


Love them or hate them, you can't quibble with the Blue Devils' performance during a 10-year run. With one national championship, three Final Fours, 28 NCAA Tournament wins, six ACC titles (five solo), seven ACC tournament titles (including five in a row) and an average RPI of 4.3 over that time period (almost six RPI places better than Kansas, which is second on that list), Duke's accomplishments, in arguably the nation's toughest conference, are unmatched by any other program. The Blue Devils have had a bunch of terrific college players over the past decade, and when you throw in pro stars such as Elton Brand and Carlos Boozer along with solid contributors like Shane Battier and Corey Maggette, the program even is shedding the "talent doesn't translate to the next level" label. It's fair to note that Duke has underperformed its NCAA Tournament seeds fairly significantly since its last national title in 2001, but it's also fair to mention that when you're a No. 1 seed almost every year (eight times in the last decade), it's hard to do anything but underperform in knockout-style events.


T2. Michigan State (1)


The sleeper team of the top 10, the Spartans don't have the blue-blooded reputation of a Kentucky or a Kansas, but they have a decade's worth of performance that would flatter either of those schools. The Spartans made three straight Final Fours from 1999 to 2001, winning the title in 2000. The Spartans returned to the Final Four in 2005, losing to North Carolina. In the past 10 seasons, they have four Big Ten titles, two Big Ten tournament titles and 24 NCAA Tournament wins (third-best over the past decade) -- but did so with an average seed of 5.10 (well behind Duke's average seed of 1.7). One significant drawback: The Spartans have not won either the Big Ten regular-season title or conference tournament title since 2001. MSU has generated some very solid pros, headlined by Jason Richardson, Zach Randolph and Morris Peterson.


T2. UConn (1)


The Huskies have been one of the nation's bellwether programs over the past 10 years and one of two programs (along with Florida) with more than one NCAA championship in that time. UConn won it all in both 1999 and 2004, cashing in both times it made the Final Four in that span. UConn also has notched 25 NCAA Tournament wins, five Big East championships and four conference tournament titles. Also, perhaps more than any other program in this list, UConn has generated a large number of extremely good NBA players, including Emeka Okafor, Ben Gordon, Caron Butler, Richard Hamilton and Charlie Villanueva.


4. Florida (1)


My, how two seasons can change perceptions. In February 2006, Florida was a successful program that had gathered momentum in the SEC but was best known for repeatedly getting knocked out early in the NCAAs. Florida suffered first-round NCAA upsets in 2002 and '04 and needed a buzzer beater to escape Butler in overtime in 2000, when the Gators ultimately made it to the national championship game. Since last February, the Gators have ripped off 18 straight tournament wins (SEC and NCAA) and became the first school to win back-to-back national titles since Duke in 1991 and '92. When you look at the composite -- two national championships, three Final Fours, 22 NCAA Tournament wins -- it stacks right up there with the ultraheavyweights of the college game, but it's clear that much of that bulk came in the last two seasons. Florida's top talent at the pro level -- David Lee, Mike Miller, Udonis Haslem and Jason Williams -- isn't as impressive as that of some of its peers, but that should change down the road with three potential lottery picks (Al Horford, Joakim Noah and Corey Brewer) this year.


T5. Kansas


The pessimist will mention the lack of a national championship in the past 10 seasons (actually, make that 19). The optimist will point out that the Jayhawks have an overall profile worthy of this spot, despite being one of only two programs on this list without a national title in that span. The Jayhawks have won at least a share of six Big 12 titles and have four conference tournament crowns. They also have the second-best RPI in the nation (10.20) over that time frame, along with 20 NCAA Tournament wins (despite back-to-back first-round losses in 2005 and '06) and two Final Four appearances. Looking to the NBA for additional affirmation, KU has produced Paul Pierce, Kirk Hinrich, Drew Gooden and Raef LaFrentz.


T5. North Carolina


With the Roy Williams connection, funny that these two programs ended up deadlocked in our poll. Much to the consternation of Jayhawk Nation, Williams did in Chapel Hill what he couldn't do in Lawrence -- guide his team to the national title, winning it all in 2005 with a loaded club that produced four NBA lottery picks. In the past 10 years, Carolina has compiled 20 NCAA Tournament wins, three Final Four appearances and the one national title. UNC's contribution to the NBA ranks has been top-shelf as well, with Vince Carter and Antawn Jamison being joined by the 2005 class headlined by Marvin Williams, Sean May and Raymond Felton.


7. Kentucky


Heresy? Yes, Kentucky has the 1998 national title in its account for this drill, one that wrapped up one of the most dominant three-year runs in modern NCAA basketball history, but in the nine seasons that followed, the Wildcats' 17 NCAA wins have not earned them even one return trip to the Final Four. Of course, you can't discount the five SEC titles and five conference tournament championships in this stretch, either. The lack of standout NBA players may be evidence of the biggest knock on former coach Tubby Smith -- recruiting that saw a decline in the amount of blue-chip talent coming to Lexington. The best of the bunch probably is Tayshaun Prince.


8. Arizona


Here's the other program in the top 10 without a national title in the last decade, although the Wildcats did win it all in 1997. Zona also has underachieved a bit in the NCAAs, turning three No. 1 seeds into only one Final Four appearance. Still, the Cats have long been one of the nation's elite programs. In the past 10 years, they have 18 NCAA wins, four league titles (surprisingly, though, so does Stanford) and won the Pac-10's first conference tournament in 12 seasons in 2002. Looking for some stars at the pro level? Try Gilbert Arenas, Andre Iguodala, Richard Jefferson and Jason Terry, for starters.


9. Maryland


Maryland has operated rather successfully in the very long shadows of Duke and North Carolina in the ACC. The Terps have a league championship, a conference tournament championship, two Final Four appearances and the national championship in 2002. The Terps actually have had a better average RPI than Carolina over the past 10 years (helped a good amount by the Heels' 8-20 disaster in 2002), and also have only one fewer NCAA Tournament wins (20 for UNC, 19 for Maryland) over that span. When it comes to talent for the NBA, Steve Francis is by far the best of a so-so bunch.


10. Syracuse


The Carmelo-fueled 2003 national title helps a lot, as the rest of the past decade has netted only seven additional NCAA Tournament wins. The Orange also have won shares of two regular-season Big East titles and claimed back-to-back conference tournament titles in 2005 and '06. Take away the national title (say, the Orange lost in that Final Four) and they probably are behind such schools as Illinois, Texas and Stanford. Just shows how much winning championships is valued in our basketball world. Hakim Warrick probably is next in line after Anthony on the NBA level.

Others receiving votes: Texas, Gonzaga
 
Personally I like how the public doubts us. Let's keep it that way. And continue to win titles. It's all the more satisfying.
But after 2014, UConn certainly had to prove itself because it lost arguably 3 of its best players (Bazz, Daniels, Giffey).
And now we have to prove ourself after an abysmal 14-15 NIT campaign. Many sites have UConn in their preseason top 25. That's more than fair.
 
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If you really want to impress me, go ahead and tell me that Mark Gottfried is the future. You might also mention Jim Crews or Dan Dakich.

Let is be proclaimed to all reading this here: Sam Vecenie was an intern for some media company 18 months ago. We are not dealing with longterm respected deeply knowledgeable panel of CBB genius.
 
Don't discount the Connecticut media's role in tearing us down especially guys like Jeff Jacobs. All the excellence he has witnessed and all he can do is slam Calhoun and the program. They have held back praise and jumped on every negative, it has had some effect.

Read the Kentucky press. Look how they treat their basketball team. This are cues for the less informed to follow.
 
I was at a wine tasting room in Napa in Fall 2013. And the couple next to us was moaning that their CFB team was the worst in the country. I asked who and they said Cal. I said I'm a UConn fan and I"m sure you could beat us. And I added, but our basketball team will be good this year. The woman says, "But you always are." That's what people think of UConn.
 
Don't discount the Connecticut media's role in tearing us down especially guys like Jeff Jacobs. All the excellence he has witnessed and all he can do is slam Calhoun and the program. They have held back praise and jumped on every negative, it has had some effect.

Read the Kentucky press. Look how they treat their basketball team. This are cues for the less informed to follow.

Yes. Its jeff jacobs...
 
Waquoit said:
I was at a wine tasting room in Napa in Fall 2013. And the couple next to us was moaning that their CFB team was the worst in the country. I asked who and they said Cal. I said I'm a UConn fan and I"m sure you could beat us. And I added, but our basketball team will be good this year. The woman says, "But you always are." That's what people think of UConn.

I would be curious if you polled causal sports fans and asked them who are the best CBB programs, where UConn would fall. Duke and Kentucky would probably come back 1 and 2 of course, but I'd bet UConn is top 5. Yeah, dominating regular season and conference tournaments carries weight, at least among serious CBB fans and sports writers who follow everything, but the casual sports fan remembers the NC's. Between the men's and women's programs, I think most average sports fans know UCONN is synanamous with CBB sucess.
 
The two recent national championships have kept us in the running with the elites of the elites....

But real talk, (outside of the incredible Kemba-led run in 2011) our last Confernce Tourney Championship was 2004?!? And to top it off, our last Conference Regular Season Championship was 2006!?!

Just saying we can't get too "uppity", we still have some room to grow, but the future looks mighty bright indeed
 
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