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Message: [QUOTE="husky429, post: 2966824, member: 6696"] Mention where I said we don't have a brand? "Falling off the map" means we HAD a brand and are losing it. UConn's brand is NOWHERE near as strong as it was. I think a few years of sustained regular season success and some tourney runs could bring us back. A so-so season and a miracle run in the tournament is not going to do it. As much fun as 2014 was (I went to a few games with my father), that's not going to bring back a fan base. UK, KU, UNC. Not sure a school like UCLA should count any more. Not enough recent sustained success. [/QUOTE]