Watches are often part of the winners haul. I think they have been included in BE awards and NCAAs as well. For some reason (probably because a lot of sports use timing devices) the marketing arm of a lot of the big watch makers does huge business as the sponsors of competitions all over the world, and they love to get their product into pictures with the winners and the best of the best. Adding the price of 6 watches to the rest of their sponsorship is a guarantee of at least a few pictures being published for free.