On top of her ever-growing list of on-court accolades,
UConn women’s basketball star Paige Bueckers was named the top-earning female athlete on the
NIL Store platform across all sports for the 2023-24 academic year.
Women’s basketball players made up all four finalists for top-earning female athlete, with Bueckers beating out former UConn teammate
Nika Muhl, former LSU star
Angel Reese and Iowa guard Gabbie Marshall. The NIL Store partners with 68 Division I athletic departments to produce officially-licensed athlete merchandise, including six of 11 Big East programs.
The UConn women also received recognition from the NIL Store as a finalist for the Philanthropic Spirit Award. The Huskies partnered with the storefront for their annual Play4Kay game to create a limited-edition pink jersey and donated a portion of sales to the Kay Yow Cancer Fund. Kyle Muncy, UConn’s director of brand partnerships and trademark management, was named the NIL Store’s Licensing Director of the Year.