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UConn star Paige Bueckers' new NIL deal takes aim at food insecurity for students.
As one of the top beneficiaries from new NIL legislation and policies enacted over the summer, Bueckers previously announced deals with StockX, Gatorade and Cash App, while also filing a trademark application for the phrase "Paige Buckets" to use on athletic apparel.According to Opendorse data featured in Axios, Bueckers -- who is nearing 1 million followers on Instagram -- had the highest estimated social media post value ($62,900) across both men's and women's Sweet 16 athletes, while a different estimate from Opendorse cited in the Wall Street Journal estimated Bueckers could make $1 million per year off NIL opportunities.
UConn star Paige Bueckers' new NIL deal takes aim at food insecurity for students
Paige Bueckers has partnered with Chegg and Goodr to host a pop-up grocery market in Minneapolis, Bueckers' hometown, that will give out 6,000 free meals Saturday.
www.espn.com