UConn guard Paige Bueckers could jump to the W.N.B.A. when she recovers from her knee injury. But experts said she may be better off financially by staying in college.
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“I mean, she’s going to make well over a million dollars. It’s not even a question,” Jason Belzer, the chief executive of Student Athlete NIL, an agency that works with brands doing campaigns for student athletes
Schoenthal said Bueckers would have marketing opportunities if she jumped to the W.N.B.A. But he added: “I think there is an argument to be made that she’s more marketable while at UConn because UConn women’s basketball is probably more popular than most W.N.B.A. teams. So I think it’s fair to say that one of reasons she’s coming back is name, image and likeness.”