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Message: [QUOTE="oldude, post: 3991380, member: 7511"] Your example makes my point. I and millions of other people have never heard of Charli D’Amelio. She’s not on Sports Center or Slam Magazine and I wouldn’t know her if I bumped into her on the street, and yet she’s making $4 million a year off of her NIL. There are 7.8 billion people on the planet. Let’s say 1% of those people follow WBB. That’s 78 million people around the world. Before you suggest that number is too high, it’s estimated that 100 million people in China alone follow WBB. UConn has an incredible fan base in the US as well as overseas. We know that both Anna and Nika followed UConn WBB for years prior to being recruited. So let’s say that Nike comes up with a signature shoe brand for Paige. Of those 78 million WBB fans around the world, let’s say 1% end up purchasing Paige Bueckers signature shoes at $50 a pair. That’s 780,000 pairs of shoes generating $39 million in revenue for Nike. So what is it worth to Nike if 1/100th of 1% of the people on planet earth can be favorably influenced to purchase Nike shoes based on a marketing campaign for Paige Bueckers? Just asking. [/QUOTE]