Wife played the clarinet and is also highly protective of the band as are all her clarinet friends.
I guarantee a topless show would fill the seats despite the obvious other problems.
The point is to develop the culture in all aspects. Let's take the Ohio State video game performance (google it if you haven't seen it) as an extreme example. If the fan base knows they will see some cool sh$# from the band, more will make a point of being in there seats. Opening the tailgates an hour earlier would also help this.
My overall point is there is work to be done on all aspects. To misuse a quote from Shawshank Redemption, it is time "to get busy living or get busy dying" for the AD and the FB program especially.
For the band, it means redoing the show, monitoring what other bands are doing and draw people in.
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