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Decent read overall w/ charts:
http://thegazette.com/subject/sports/unsold-bowl-tickets-costs-b1g-nearly-45-million-20140516
“The secondary ticket market has changed the way our business works,” Iowa Athletics Director Gary Barta said. “If a fan knows that he can get a better ticket on the secondary market, obviously it's tempting to go through that process. It's hurting the bowl ticket sales, and it's hurting the university ticket sales.”
http://thegazette.com/subject/sports/unsold-bowl-tickets-costs-b1g-nearly-45-million-20140516
“The secondary ticket market has changed the way our business works,” Iowa Athletics Director Gary Barta said. “If a fan knows that he can get a better ticket on the secondary market, obviously it's tempting to go through that process. It's hurting the bowl ticket sales, and it's hurting the university ticket sales.”