That's an easy fix: Make TPC the first major and drop the Masters from the majors rotation. As long as Augusta is in the rotation, it'll be among the highest rated tournaments. And as long as it's the first one -
and the shortest program window since only the back nine are televised - it'll be the highest rated.
Drop it out of the rotation and it becomes just another tourney on a nice course.
It's only a Major because in the early 60s they paid out the most prize money, so Arnie called it one of the top four tourneys and it became a Major. Not much more to it than that.
It'll never happen of course because The Masters gets the biggest ratings. Which simply points to how much marketing/packaging influences the casual TV sports viewer. It's simply not a great test of golf skill, however.
Very pretty though.