OT: Nike was very much like, ‘Nah, we’re good,’ when it came to renewing Rutgers’ apparel deal. | Page 2 | The Boneyard

OT: Nike was very much like, ‘Nah, we’re good,’ when it came to renewing Rutgers’ apparel deal.

It says Low College ID, shouldn't that be West Virginia?
 
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I vaguely remember from my freshman year that the student charter or school charter said that Jonathan was supposed to be an all white husky with a blue eye like the original Jonathan. It bothered me way more than it should have when they switched the logo for some reason. Nothing against the new logo or mascot.. I think it's just nostalgia that makes me want the old log back.
 
Yup - original 10 year deal was signed in 2008.

Oh we picked a great time for basketball and football to bottom out then. Thank God for Geno I guess. Hopefully we can get a nice bowl bid next fall and have a ranked hoops team by the time we renegotiate this deal.
 
Sigh, indeed. The artist who designed the old logo confirmed he modeled after his own samoyed. I'll try to find a reference.
No need. My point is that white huskies are not unicorns. Until this year we've had one as our actual mascot for something like fifty years. You could still use a similar logo but stuck with our unique white dog(@Penfield made a great version) rather than a generic version.

It is what it is though. I expect that it will cycle back around eventually.
 
.-.
Somebody along the lines(WM, SH, BOT, Nike) said to hell with tradition, it's more important to be diverse and trendy.
 

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