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Seems a bit quirky to me...
From Emory Sports Marketing Analytics:
>>We are presenting a series ranking the “best” fan bases in college football. The study uses data from the past ten years and the rankings are based on Revenue Premium Brand Equity. For more information on the analysis/methodology, please click here.<<
"For those that have previously seen our other brand equity analyses, we should note that our conference-level analysis takes a slightly different approach. For the fan analyses, we build a statistical model that predicts team revenues as a function of metrics related to team performance such as winning percentage and bowl participation. We then compare actual revenues to what is predicted based purely on team performance (and other factors such as number of students, capacity, etc…). Click here for an explanation of why we use this “revenue premium” approach to brand equity measurement.
For the conference analysis, we take a similar, but more financially oriented approach. This analysis also begins with a statistical model of team revenues, but now the explanatory variables primarily involve team expenditures. Team-level brand equity is then taken as the difference between actual revenues and revenues predicted based on expenditures. The logic of this approach is that teams with more powerful brands should be able to more efficiently increase revenues. As an example, imagine a comparison between the University of Notre Dame and perhaps Rutgers. If these teams spent the same amount in a given year, we would still expect Notre Dame to have significantly greater revenues simply because ND has such a large and loyal following.
We rely on this ROI (Return on Investment) oriented measure for the conference ranking because we have a significant interest in conference realignment. In this era of realignment, it seems obvious that conference membership decisions are almost entirely driven by financial considerations. In other words, while we feel that fan support should be measured relative to team performance, when it comes to conferences we believe that schools should be evaluated based on ROI."
Here is the link for Conference View: 1. SEC, 2. B1G, 3. Big12, 4. PAC12, 5. AAC, 6. ACC
Here is the link for the AAC View: 1. SMU, 2. Memphis, 3. UCF, 4. Temple, 5. Houston, 6. Louisville, 7. Rutgers, 8. UConn, 9. USF, 10. Cincinnati.
From Emory Sports Marketing Analytics:
>>We are presenting a series ranking the “best” fan bases in college football. The study uses data from the past ten years and the rankings are based on Revenue Premium Brand Equity. For more information on the analysis/methodology, please click here.<<
"For those that have previously seen our other brand equity analyses, we should note that our conference-level analysis takes a slightly different approach. For the fan analyses, we build a statistical model that predicts team revenues as a function of metrics related to team performance such as winning percentage and bowl participation. We then compare actual revenues to what is predicted based purely on team performance (and other factors such as number of students, capacity, etc…). Click here for an explanation of why we use this “revenue premium” approach to brand equity measurement.
For the conference analysis, we take a similar, but more financially oriented approach. This analysis also begins with a statistical model of team revenues, but now the explanatory variables primarily involve team expenditures. Team-level brand equity is then taken as the difference between actual revenues and revenues predicted based on expenditures. The logic of this approach is that teams with more powerful brands should be able to more efficiently increase revenues. As an example, imagine a comparison between the University of Notre Dame and perhaps Rutgers. If these teams spent the same amount in a given year, we would still expect Notre Dame to have significantly greater revenues simply because ND has such a large and loyal following.
We rely on this ROI (Return on Investment) oriented measure for the conference ranking because we have a significant interest in conference realignment. In this era of realignment, it seems obvious that conference membership decisions are almost entirely driven by financial considerations. In other words, while we feel that fan support should be measured relative to team performance, when it comes to conferences we believe that schools should be evaluated based on ROI."
Here is the link for Conference View: 1. SEC, 2. B1G, 3. Big12, 4. PAC12, 5. AAC, 6. ACC
Here is the link for the AAC View: 1. SMU, 2. Memphis, 3. UCF, 4. Temple, 5. Houston, 6. Louisville, 7. Rutgers, 8. UConn, 9. USF, 10. Cincinnati.
