I hadn't opened this thread before today, but I do see it every time I check The Boneyard for commitments from the portal, and I agree that the thread title has it exactly backwards. The real question is How Long Can Caitlin Clark Pump Up the WNBA? It also seems illogical to me that many WBB fans seem to hope the answer is not very long.
Clark’s first six WNBA games include the top 3 WNBA TV audiences since 2002, the largest revenue game in WNBA history (at the Barclays Center), the largest home crowd in the storied history of the Seattle Storm (18,343), the largest LA Sparks home crowd in their 28-season history (19,103) etc. Can't find the effective date for this quote, but "according to ticketing company TFL (as reported on sportsbusinessjournal.com), the Fever had accounted for 65% of leaguewide ticket sales." How long can Clark keep pumping up the fortunes of the WNBA? Long enough for a bigger than expected financial bump from a new TV contract set to begin in the 2025-26 NBA/WNBA season?
How many WNBA boats Clark can lift, and for how long and how high, will depend on whether, and how fast, Clark can become a legitimate top 20 or so player in the WNBA. Can she do that? That remains to be seen. She is small (her reported 152 pounds seems inflated) and a very good, but not freakish athlete. Clark’s early WNBA experience has already highlighted flaws and shortcomings in her game. Her WNBA competitors are treating her exactly as they should on the court, harsh and physical, and making her earn everything (whether the league should lessen the physicality and bludgeon style of players like Alyssa Thomas are separate questions). At least early on, the Fever and Clark are getting every opponent's best effort, while the WNBA mistakenly over-schedules Clark for TV, with the Fever set to become the only team to play 7 games as of May 25. Tonight's game against the Aces will be the Fever's 3rd game in 4 days, while Las Vegas is coming off 3 days of rest. Good for ratings, I guess, at least in the short term.
Off the Court, it would be in the interests of WNBA fans and other WNBA players to be thankful for Caitlin Clark, even if silently. Some of the WNBA vets clearly get this, e.g., Jonquel Jones. Good for those that do.