OT: Corporate Sponsorship- Dunkin Donuts

[ZooCougar]

Nike has 8000 toddlers in a sweatshop somewhere making crap with our logo on it.

 

[FAIRTIDES]

When it comes to branding a product and product logos, that's a safe assumption.

Enough with the logo, already. First, WM and SH didn't retire to a vacuumed jar so they could pick a logo free of any interruption or input. My guess is 'n thing and other similar things were subject to an evaluation process that included some number of focus groups and other related studies. More importantly? It really doesn't matter whether Dan or I or anyone else loves, hates or is neutral toward the damn thing.

The only thing that's important is that it's not outlandish (it's not an elephant, monkey, snake, ballerina, etc.), it is relevant and identifiable, as it relates to UCONN past/present/future, and, if used properly as part of an integrated, well designed promotion and advertising campaign, will immediately identify the copy/commercial/other as being related to UCONN athletics.That is important.

Finally, the logo does not preclude UCONN or the Athletic Department from doing any of the other promotional stuff (State outline on field/court/ice is a really good idea) Dan and others have suggested as long as the logo is included prominently as part of the promotion and the promotion itself makes tactical sense as it relates the strategic goals of the overall campaign.

So, enough, already. The logo is probably fine. It's consistent use, by an organization that has seemingly been advertising averse, should be the concern.

 

[Chin Diesel]

Enough with the logo, already. First, WM and SH didn't retire to a vacuumed jar so they could pick a logo free of any interruption or input. My guess is 'n thing and other similar things were subject to an evaluation process that included some number of focus groups and other related studies. More importantly? It really doesn't matter whether Dan or I or anyone else loves, hates or is neutral toward the damn thing.

The only thing that's important is that it's not outlandish (it's not an elephant, monkey, snake, ballerina, etc.), it is relevant and identifiable, as it relates to UCONN past/present/future, and, if used properly as part of an integrated, well designed promotion and advertising campaign, will immediately identify the copy/commercial/other as being related to UCONN athletics.That is important.

Finally, the logo does not preclude UCONN or the Athletic Department from doing any of the other promotional stuff (State outline on field/court/ice is a really good idea) Dan and others have suggested as long as the logo is included prominently as part of the promotion and the promotion itself makes tactical sense as it relates the strategic goals of the overall campaign.

So, enough, already. The logo is probably fine. It's consistent use, by an organization that has seemingly been advertising averse, should be the concern.

I'm not sure why you're quoting me. My comment was directed at the person who wondered if people at Nike are better at marketing than us Boneyarders. I certainly think it's a safe bet based on Nike's experience experienceand track record.

 

[FAIRTIDES]

I'm not sure why you're quoting me. My comment was directed at the person who wondered if people at Nike are better at marketing than us Boneyarders. I certainly think it's a safe bet based on Nike's experience experienceand track record.

oops, adjust fire, left 10, down 20, fire for effect.

in all seriousness, I was "aiming" at HFD. itchy mouse finger. sorry.

 

[Chin Diesel]

oops, adjust fire, left 10, down 20, fire for effect.

in all seriousness, I was "aiming" at HFD. itchy mouse finger. sorry.

Crud. I hate being collateral damage.