OT: BB Shoes - Curry vs Nike

[intlzncster]

This is for all your shoe enthusiasts out there. Or for people who are interested in the business of basketball and all that goes on behind the scenes.

Really interesting article about how Nike whiffed on Steph Curry, to Under Armour's eternal gain.

http://espn.go.com/nba/story/_/id/15047018/how-nike-lost-stephen-curry-armour

 

[Lefty2one]

Loved the Nike exec mispronouncing Steph's name. Gold.

 

[aceboon]

Kent Bazemore is a hustler

 

[imno1]

I've tried the Currys but they didn't help my shooting %. What a rip off

 

[intlzncster]

Kent Bazemore is a hustler

Probably my favorite part of the story. And frankly, that's not a bad guerilla marketing strategy on Under Armour's part -- even though they didn't come up with the idea. Props to the kid's agent.

Should find the most charismatic average or below player on each roster and flood them with gear. Swaggy P where you at? haha