We weren't recruiting this kid but I continue to be amazed at how they pull in talent to that clown show.
http://insider.espn.go.com/blog/ncbrecruiting/on-the-trail/post?id=11323
Sometimes its the campus life that sells, sometimes its the women, sometimes its the academics, sometimes its the challenge, sometimes its the atmosphere/scenery, sometimes its the logistics (e.g. country/city) etc... Who knows what the actually reason was but many times its not just basketball.
Every Div 1 school has an advantage that they market, and occasionally that one single advantage finds a talented target. I will say in many cases it works out for that target (academically, maturity, athletically, career, etc.), although maybe not the NBA.
As they say "even a blind squirrel finds a nut once in a while."