DD's marketing is done by region, so if you want DD to promote UConn in Fairfield county you'll have to convince DD's NY office to sign a promotional agreement. All of the UConn/DD cross promo comes via their @DDinCT twitter account. Every one of their promos, not just the UConn related ones, always say "excludes Fairfield county".
So yeah...either get the NY region to do a UConn deal, or just convince them to restructure their corporate organization, no biggie. We can get Donald to negotiate it, he's very very good at this stuff. Amazing deals. Win, win win until you're tired of winning.