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Message: [QUOTE="whaler11, post: 2264727, member: 676"] Who cares if they are total failures - 'they do it for a living'. Did you witness the last AAC men's basketball tournament - 'they do it for a living'. I've told you in this very thread that the marketing approach is backwards. Step 1. Understand what you are. This is not a real conference. These schools have nothing in common. There are no relationships outside of sports. No one wants to be here. This is a scheduling consortium - nothing more nothing less. Step 2. Since this is a scheduling consortium everything they do should be based on putting together attractive matchups. The correct way to do that would be to limit the worthless teams in the league - but that ship has sailed because the commissioner is a dope. An immediate change should be a monetary penalty for any school who has a non-conf RPI or SOS that is below a certain threshold. Step 3. Look at the most successful athletic program in the league. UConn's television rights are worth a lot more locally than nationally. It should be the goal of every program to increase their rights in their own markets. The television market is being fractured - the only way to grow this league's revenue is by growing the local fanbases. There isn't any path to make this league one that makes big dollars on their national TV rights. We don't watch this league when there are other choices why in the world would anyone else? Step 4: Stop with slogans that get you mocked nationally. When they blab on and on about P6 - 95% of the people paying attention laugh at them. I know most of the people here don't follow anything but UConn - but giving people a reason to mock you isn't a great idea. The focus should be completely on growing this programs in their markets, increasing attendance (which impacts recruiting) getting the bottom programs to stop being an embarrassment, building rivalries that make sense and selling a good sports experience in person or television. The AAC is never going to be P6. P6 is never going to be a thing. Making that your marketing push just means you've failed before you even started. But I guess hashtags are b6tt6r. Get that #r62p6ct [/QUOTE]

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