Drew
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Study: "Conference membership decisions need to be made" for ODU. What does that mean for C-USA?
The league is trying to cut costs, and so do the Monarchs. I'm guessing they won't be alone.

Dr. Sander does not seem to think too highly of the current Conference USA landscape. From the very beginning of the study, Dr. Sander says that “the two biggest concerns facing ODU athletics are 1) funding a complete FBS sports program and 2) conference affiliation.”
When unpacking the various national trends that will make ODU’s financial outlook more challenging, Sander specifically singles out the C-USA membership, which has changed quite a bit since ODU initially joined the league. And honestly, I think it’s hard to argue against this conclusion:
https://cdn.substack.com/image/fetch/w_1456,c_limit,duckauto,q_auto:good/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fa47d4e04-d025-40af-9002-02dc1886f31c_769x319.png
It’s going to be harder to sell tickets for any sporting event against UTSA, Charlotte, and Florida International than it would have been with Memphis, SMU and Houston still in the conference. In theory, many of the newer additions to the league have high potential, as larger universities in bigger markets. But in the present, the fan interest just isn’t there. That’s also completely tanked the league’s media revenues and plan, and it’s pretty easy to argue now that C-USA has the worst TV deal in FBS, when you consider both revenue distributions and potential exposure.