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PFF is a bigger organization than you think. PFF has 20 to 30 senior analysts and a total of 600 part time and full time analysts.I guess it's more manageable than I thought. If a play averages 8 seconds, and players average 30 snaps per game, and 60 players per team play in a given game, and there are 65 games a week, that equals 260 person-hours required to analyze all FBS games. In a 5-day work week, a team of 7 people can pull that off.
Remember, betting and fantasy have really changed the amount of analytics out there. PFF is more qualitative, but there are other services that are more quantitative.