http://thequad.blogs.nytimes.com/20...-college-football-fans-and-realignment-chaos/
It's a real interesting read.
Maybe I'm just getting hung up on the semantics of "dominating" and "very strong market share."
That doesn't read to me like delivering the NYC market on a platter.
Regardless, that's exactly what I'd be trying to portray if I'm UConn or Rutgers.
Right - no team does. But the way I see it, if you are the ACC and you can have Duke, UNC etc. playing in the meadowlands or MSG (in bball) vs Rutgers, that has appeal beyond Rutgers fans. Likewise a football game for their team just outside the city would likely draw from opponent fan bases as well. It doesn't hurt to have market share or even mind share in such a fragmented market.