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- Oct 19, 2013
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On a correlated topic, I'll weigh in here on why I think 10 game conference schedules probably are going to be irresistible to the B1G (even though the coaches almost all hate the idea).
First, pay-for-play opponents are getting more expensive--but that's the minor issue.
The bigger issue is this: Live eyeballs=revenue. B1G Network makes the majority of their money from advertising sales. Better match-ups=more money for everybody in the conference. A game with Bendover State may be worth x, but a conference match up--even a bad conference match-up--is worth 2x. The ad dollars from a conference home and home stay 100% in conference, but that's not true with non-conference opponents--50% of ad revenue is gone. I don't know the numbers, but my instincts say go to ten games. Ultimately, it's a math problem Delany will let the geeks quantify.
Of course, I think it would make the fans happier--I know it would me--but that's probably not part of the calculation.
First, pay-for-play opponents are getting more expensive--but that's the minor issue.
The bigger issue is this: Live eyeballs=revenue. B1G Network makes the majority of their money from advertising sales. Better match-ups=more money for everybody in the conference. A game with Bendover State may be worth x, but a conference match up--even a bad conference match-up--is worth 2x. The ad dollars from a conference home and home stay 100% in conference, but that's not true with non-conference opponents--50% of ad revenue is gone. I don't know the numbers, but my instincts say go to ten games. Ultimately, it's a math problem Delany will let the geeks quantify.
Of course, I think it would make the fans happier--I know it would me--but that's probably not part of the calculation.