NIL is already a billion dollar industry. A lot of the money is coming from "donor collectives".

[TeamFirst!]

I doubt if many coaches thought this would develop so quickly.

One Year of NIL: Becoming a Billion-Dollar Industry

The industry could jump from $917 million to $1.14 billion in its second year, according to Opendorse data.

frontofficesports.com

 

[socal613ws]

if you don't think this was happening under the table well I got some magic beans to sell you.

 

[RockyMTblue2]

It's time to erect a statue to Sam Gilbert on the UCLA campus. Just ahead of his time.

 

[Bone Dog]

It sounds bad pretty bad for recruitment especially. But the pre-NIL era was pretty bad in its own way, and legally indefensible. Athletes always possessed an asset and were prevented from “converting” it while in school. By itself, that doesn’t sound so terrible. But all the while the schools and the NCAA were busy converting those assets. It was the core of their business model. Yeah, we can focus on sleazy agents and boosters supposedly corrupting innocent athletes. But the legal position of the institutions was much sleazier.

 

[LwrcasefaN]

It's just MARKETING. It's not a new industry.