I disagree that the franchise has nothing to do with the contract. They may even be okay with it because they benefit. You stated that these players were celebrities. Their celebrity is tied to the Championships won by the ACES...otherwise, save for a couple their marketing value plummets. And this parasitic relationship is easily identified by the fact that the 100k was offered to every player...even those who have been a part of the team for less than 2 weeks. The whole NIL argument is that schools were profiting off the name, image and likeness of players. Sounds to me as if this is reverse NIL. Players, even brand new ones, are profiting off the organization's success.
You said you saw digital ads by Plum and Wilson. And let's assume, there are others, but certainly not all of them. So how does everyone get paid and they haven't lifted a finger? Answer, because you are employed by The ACES. And why in this video does he explicitly say that all you have to do is ....keep winning. Who has to keep winning? The ACES. What happens to the player payments if the ACES start tanking? Sounds to me like...the money goes too. If that's the case, seems to me that the money is for on court (team) performance not because of some marketing done by a handful of players and extended to players who might get a minute or two of playing time...but the same pay?
I saw a Target advert with Plum and Wilson. Private company versus tax funded Tourism group. Funding through taxes on tourism...is public money. A private company can't generate funds through a tax on lodging. I'm sure Target didn't pay every ACES player 100k. Why would they when most of the players wouldn't even be recognized in or out of uniform? I also noticed, and this is how it should be done, neither adorned any ACES or league logos or apparel, not even their colors. You think Fair or Martin could pull this off? What are the players wearing in LVCC marketing? Any hint in this marketing of the ACES or even the league isn't consistent with them have nothing to do with the contract.
This will probably end up in a court...and it should. But don't be surprised if it's other teams suing the ACES or LVCC.