New Practice Video: Dunks & 3's Galore! | The Boneyard
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New Practice Video: Dunks & 3's Galore!

Honest question to anyone who has subject matter expertise in sports marketing and building brands (via short social media videos). Main intention is to school myself in the idea behind sports marketing in todays environment

Who are they marketing to in highlight videos, fans, recruits, companies for NIL deals? Do these videos give current players motivation as well? Are there slight differences in videos if they market towards a different audience? Finally, do you think the coaches have a day in what is put out on skill media?
 
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intense leonardo dicaprio GIF
 
Honest question to anyone who has subject matter expertise in sports marketing and building brands (via short social media videos). Main intention is to school myself in the idea behind sports marketing in todays environment

Who are they marketing to in highlight videos, fans, recruits, companies for NIL deals? Do these videos give current players motivation as well? Are there slight differences in videos if they market towards a different audience? Finally, do you think the coaches have a day in what is put out on skill media?
No such thing as too much attention. No such thing as too much marketing.
The more you produce, the more people watch, the more exposure you get.

If the school's marketing dept is doing it right...different content will feed each one of your examples(Fans, recruits, NIL, etc.), just in a "full collage."
 

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