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Message: [QUOTE="billybud, post: 3051533, member: 3850"] A multiplication of current revenue is a positive.... And yes, it isn't SEC or B1G money....but short of being picked up by a P5 conference, $8-10 million may be what the market (well, ESPN) will bear. If only Amazon and others were more tooled up at the stage that ESPN made their offer....but lack of competition, as Whaler has posted, limits the incentive for ESPN in what is essentially a sole source bid. An opening bid with no other paddles in the air becomes the final knockdown price. [/QUOTE]