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NCAA Votes to Allow College Athletes to Profit off Name Image and Likeness
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[QUOTE="auror, post: 3311159, member: 1329"] This will likely (we don't know for sure since the rules haven't been written) favor teams with high fan engagement. Because fan engagement leads to sponsorship dollars and fans willing to shell out money for stuff. Teams with high fan engagement were already the most relevant teams with the best recruiting classes. They have a limited number of roster spots, so the impact should be ultimately not as game changing as you'd expect. BUT I do think it will help team's compete with the LSU's of the world, who are football schools that just happen to have huge budgets and great apparel relationships but don't actually have great fan engagement. One good proxy for fan engagement I've seen is KenPom's subscriber popularity numbers, because it is a paid service, so it's noting who has paid money for college basketball-related reasons and self identifies as a fan of certain teams. There is obviously some skew towards parts of the country and demographics more likely to embrace analytics (yes this is a shot at fans from Kentucky) and a recent success bias, but I think the latter actually works for representing fickle fan engagement. So maybe cross reference these numbers with home attendance figures to get another data point. Take a look (numbers are % of total users): [IMG]https://i.imgur.com/mcE3S9G.png[/IMG] [/QUOTE]
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NCAA Votes to Allow College Athletes to Profit off Name Image and Likeness
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